Last week we headed down to 123 Bethnal green road, to check “123!” a new sustainable fashion concept store, providing a platform for customers to experience a fresh approach to ethically minded fashion.
The in house design team have carefully selected patterns and fabrics from their personal archives and fused them together to create contemporary pieces with a nod to the past yet modernised them with fresh silhouettes and forward thinking designs.

Fashion rebel NOKI who is the first designer to launch a line on a main stage of a festival (LOVEBOX YEAH YEAH!), has a floor dedicated solely to his brilliant and innovative one off pieces. Deconstructed shirts, Sweaters, Hats all sewn together in ways you would never expected, Creating vibrant eye catching pieces that only the most daring fashionistas could truly appreciate.

If this is something you think you might like to check out, get down there NOW, because most items are limited edition and the good bits will fly out the door!!

Peace….

A big thanks to Cube PR for the invite, images by our Caz Brown