A couple of weeks ago we were invited down to Sanctum Soho Hotel by the lovely girls at Exposure PR, to celebrate the NikeWomen launch of  the new training shoe called the Air Max Trainer 1. The sun was out, flowing yummie cocktails and it was a proper girls affair – which doesn’t happen so often. Only girl DJ’s, super talented girl illustrators customising peoples Max 1’s, and there was a couple of super buff NikeWomen atheletes in the building too.

The trainer that NikeWomen have created is the Air Max Trainer 1, that is a stylish women’s only training shoe featuring the latest in Nike innovation and technology, to ensure maximum results. It is a well-known fact that the majority of young women train in the wrong footwear, opting for plimsolls and fashion sneakers for their gym workout. In response to this, NikeWomen are launching the Air Max Trainer 1; transforming clumpy, masculine trainers into lightweight gym wear culture!  The Air Max Trainer 1 is a sleek and ultra-lightweight shoe, its iconic silhouette has been put through an extreme performance filter, making it the must-have training shoe among young women.